4 Reasons why you should outsource your photo editing
Photographers… I see you. I see you out there doing about seven people’s jobs on your own. Those beautifully-curated Instagram feeds don’t upload themselves! Then there’s the back-and-forth-and-back-again messages, the equipment upkeep and upgrading, the admin and accounting, the route and time planning, the technical set-up, the on-the-spot problem solving, and of course the painstaking hours you spend after a shoot, squinting at your screen to crop, level and adjust those colors to perfection.
That’s far too many hats for one head.
If you ever feel overwhelmed and exhausted by your work, take this as your sign to make a change that’s going to save your sanity.
Perhaps you’ve thought about hiring a photo editor before but you were reluctant to invest the money, or you’re afraid of putting your work in a stranger’s hands. I know it can be scary to recruit help when you’re used to doing everything yourself - but there are so many good reasons to give it a try.
Here are some of them…
1. Reclaim time to grow your business
Photo editing sucks up hours of your time. Time that you could be spending at another shoot, finding new clients, honing your photography skills or just enjoying the work you love. If you want to grow your business, hiring a photo editor to handle the time-consuming part will give you the space you need to focus on the areas you truly enjoy.
While it may seem more economical in the short term to do everything yourself, sometimes you have to spend money to rise to the next level. Every small business owner reaches that point eventually. Clinging on to your usual way of doing things may mean you end up burning yourself out and missing opportunities for new and interesting projects.
By hiring a good photo editor, you’re giving yourself the space to breathe and focus your energy where it’s needed.
2. Do the work without doing the work
Parting with your money to hire a photo editor can feel like a big financial leap - but it’s not just a business transaction. It’s natural to feel uneasy about trusting someone to deliver your specific standards.
A bad edit could undermine your artistic integrity, and potentially ruin a client relationship. The good news is that a decent photo editor will not try to put their own mark on your work. Think of us as ghost writers: silently and subtly stepping into your shoes to seamlessly deliver your style. In fact, a good photo editor will match your style so perfectly that you’ll feel like you did it yourself, without actually having to!
3. Elevate your customer experience
Imagine how excited your clients will be when they find out they don’t have to wait weeks to see their highly anticipated photos. A photo editor can dedicate their time to getting your edits completed much faster than you could with so many other tasks to tackle. I send a first-look to my clients within 3-5 business days, and make any requested adjustments as soon as I receive them.
4. Spend more time doing things that matter to you
As important as your business is, life isn’t all about work. By sending your photos to a professional editor, you can free up time to reclaim for yourself, your family and your interests. Freelance photography is a high-stress job, and taking frequent breaks for your wellbeing is imperative for you and the people around you.
We all know that feeling of dread when the work rolls in and we wonder if we’ve bitten off more than we can chew. Those are the moments when a photo editor can be your savior.
So don’t be afraid to connect with me - even if you’re not sure yet if you’re ready to take the leap. Think of me as a babysitter for your business. I don’t have to be around every night, but for those evenings where you just need to escape out of the house, it’s good to know there’s someone trustworthy to call on at the last minute. And even better, when I am not available, I have an amazing associate editor, Ashley, that I can pair you with to make sure you have the best fit for your business and your beautiful art!
CLICK HERE TO REACH OUT TODAY!
